Makeup is all about beauty. Or is it?
The latest thinking in skin care suggests that the cosmetic benefits of products should be supplemented by ingredients that promote better health.
To take just one example, the advantages of moisturizer are well known. In promoting water retention within the skin’s layers, it helps sustain health at the cellular level while combating the appearance of wrinkles.
The logical next step is products with proven anti-aging ingredients such as antioxidants and skin-repairing ingredients. After that, the possibilities are endless. Imagine applying eye shadow or lipgloss with an SPF protection factor. Eyelids and lips are vulnerable to skin cancer, so it’s smart for the cosmetics industry to address the risk.
The development of scientifically tested formulations has become big business, as Scientific American explains:
Competing for a piece of the $1.6 billion that U.S. consumers spend annually on anti-aging skin care, major cosmetic makers worldwide now all have staff scientists researching and developing anti-aging technology to incorporate into products. It’s no longer enough to simply slather some creamy concoction on dry skin.